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Expertise
Visual Identity, Illustration, Product Design, and Typography Design
Work
My Work
Aeroformance- Logo Design
Aeroformance specializes in the maintenance of airplanes and in 2021 they decided a logo update was in order. The clean-cut lines of the company name stand in contrast to the graceful curves of the initials to create a sense of functional movement. The overall vibe of the logo is that of confidence and dependability.
Midnite Smokehouse - Logo Design
I had a close friend that had a dream of starting their own smokehouse. After so many years of holding back, they finally came to me with the news of Midnite Smokehouse and their ideas for a logo.
Being Coffee Roasters- Logo Design
I was challenged to create a coffee logo that had no traditional coffee elements but still invoked the feeling of coffee. Coffee engages our senses and provides much needed energy. It’s a comfort, a habit, something people enjoy, so these were the elements I included in my coffee logo.
HEILSA Business Essentials
HEILSA is a health supplement start-up based out of Iceland and the Icelandic style comes through strongly. Clean, modern, and minimalistic are just some of the core characteristics showcased in this design. I created the shape of the logo to be seen as both a heart and a strawberry to represent the all organic aspect that will ultimately make a heart happy.
Specimen Poster - Neutraface Font
Often overlooked and undervalued, typeface is extremely important. Use the wrong one and everything becomes useless and unreadable. My goal with this poster was to make clear the merits and characteristics the Neutraface typeface provides.
Shakespeare Book Covers
They say you should never judge a book by its cover. I also believe that the more interesting a book cover is, the more likely a person is to pick it up and maybe even read it.
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